Founded in 2017, Upside was built on a simple idea — small teams deserve big-team growth systems. We’ve spent nearly a decade refining the mix of people, process, and technology that creates a predictable pipeline for growing companies.
When Upside began, most small and midsize B2B companies were facing the same challenge: great products, great teams — but no consistent way to generate new opportunities.
We set out to change that.
Our founder had spent years building sales and marketing programs for high-growth brands, and realized that the same strategies could be scaled down — powered by AI, executed by real people, and adapted for lean teams.
Today, Upside helps clients across industries build steady, predictable growth engines through human-driven, AI-enhanced outreach that keeps their pipelines full year-round.
When Upside began, most small and midsize B2B companies were facing the same challenge: great products, great teams — but no consistent way to generate new opportunities.
We set out to change that.
Our founder had spent years building sales and marketing programs for high-growth brands, and realized that the same strategies could be scaled down — powered by AI, executed by real people, and adapted for lean teams.
Today, Upside helps clients across industries build steady, predictable growth engines through human-driven, AI-enhanced outreach that keeps their pipelines full year-round.
Every client gets a complete, plug-in growth team — the people you’d need to hire, train, and manage internally, all working together under one roof. We scale to match your pace, giving you consistent execution and transparent reporting across every channel.
Leads your overall sales and marketing strategy, ensuring every campaign supports your growth goals.
We’re convinced that Project Managers are the only thing keeping the world spinning. (At least our’s.)
Oversees outbound performance and ensures consistent prospecting and conversion flow.
Executes personalized outreach and follow-ups that create conversations and book meetings.
Engages prospects directly by phone to qualify interest and schedule sales calls.
Crafts messaging that connects — from prospecting emails to landing pages and campaign content.
Builds and optimizes automation workflows, ensuring outreach runs smoothly and efficiently.
Lead generation works best with a CRM that provides the visibility and tools required to scale your business properly.
Our Google-certified ad management team is data-focused and process-driven. Whether it’s your first time advertising, or you’re ready to scale, your Ad Manager has done it all.
Since 2017, our team has launched thousands of outbound campaigns, tested every tool, and refined every step of the process. That experience means you don’t just get a plan — you get people who know what actually works, and how to apply it to your business.
I’ve been on a quest for over 15 years to find and apply the best ways to scale fast-growth for small and midsize B2B companies. Every year, better ideas, processes, and technologies have emerged. Staying on the forefront of those strategies and leveraging the right technology with a human first, data influenced touch can bring the best ideas to bear on helping businesses to grow and overcome the hurdles that hold them back.
After many years of building sales and lead generation teams, Upside Sales was started to give those experiences back and learn even more by applying leading edge, scalable business development strategies to companies postured for growth.
I hope our team can partner with you next.
Let’s map out your next phase of growth — strategy, execution, and follow-through included.
