We Create Deals

We help companies grow their pipeline and close more business faster through targeted outreach and sales process automation.

Trusted by great companies

Close more business faster!

Upside delivers more net new prospects and qualified leads so you can close more deals.


We need to grow revenue but don’t have the budget to add headcount


We’ve achieved steady growth but we need to turn up the velocity


Our pipeline is stagnant and our leads take forever to close


We only have time to focus on closing, not on prospecting

Follow Up

We don’t have the time to follow up with hundreds of prospects

Lead Funnel

We have a new product but we don’t have the resources to build a sales funnel


Our CRM is a total mess and we’re not sure how to fix it

Content Creation

We need marketing assets to support our sales efforts

Transcepta - Case Study

Learn how Transcepta automated sales outreach to fill their pipeline and double growth

Read the case study
Scan123 - Case Study

How Scan123 built a scalable lead engine and increased conversion rate by 1,250%

Read the case study

Custom engagements based on your needs

Other B2B lead gen companies run paint-by-numbers, one-size-fits all playbooks. We don’t have playbooks, every engagement is built custom to your specific business needs. First we learn about your offering, your industry, and your ideal client, then we create a tailored solution designed for long-term sustainable growth.

Consulting + execution

When you work with Upside you get access to VP level sales knowledge, combined with in-the-trenches execution. We’re not just another think tank, we do the heavy lifting, find the gaps in your processes, and then actually dive in and get our hands dirty, creating emails,  landing pages, retargeting campaigns, datasheets, and case studies, and implementing a CRM and sales automation tools. All in the service of generating high-quality warm leads for your sales team.

Client Testimonials

“They created more sales opportunities than production could almost keep up with. The team has been great to work with.”
Chris Bishow
Extreme Precision - Director of Operations
“I was thoroughly impressed with the level of professionalism, knowledge, and helpfulness that I received from their team throughout the entire process. ”
Chris Glowacki
Director of Sales and Marketing

Pipeline optimization and deal acceleration

We don’t just deliver leads, we work with you to understand why prospects stall at specific stages of the funnel and don’t convert. If necessary we also audit your sales and marketing CRM and automation tools to identify opportunities for improvement, and review your sales processes, assets, and pitch to improve pipeline velocity and help you close more deals.

Data-driven iteration

We live by the adage, “We don’t want to be right, we want to get it right.” We don’t pretend to have all the answers, but what we don’t know, we learn through data-driven iteration. We continually monitor all outgoing nurture communications, making tweaks, writing new copy and creating new assets to find the perfect combination for success. This is NOT a “set it and forget it” program. It’s an actively managed campaign built and tweaked to get results.

Maximum deliverability and reach more prospects!

Everything you need to know before sending your first cold email. Success begins before the first email is ever sent.

Yes, I want to add fuel to my sales & marketing goals.