Other B2B lead gen companies run paint-by-numbers, one-size-fits all playbooks. We don’t have playbooks, every engagement is built custom to your specific business needs. First we learn about your offering, your industry, and your ideal client, then we create a tailored solution designed for long-term sustainable growth.
When you work with Upside you get access to VP level sales knowledge, combined with in-the-trenches execution. We’re not just another think tank, we do the heavy lifting, find the gaps in your processes, and then actually dive in and get our hands dirty, creating emails, landing pages, retargeting campaigns, datasheets, and case studies, and implementing a CRM and sales automation tools. All in the service of generating high-quality warm leads for your sales team.
We don’t just deliver leads, we work with you to understand why prospects stall at specific stages of the funnel and don’t convert. If necessary we also audit your sales and marketing CRM and automation tools to identify opportunities for improvement, and review your sales processes, assets, and pitch to improve pipeline velocity and help you close more deals.
We live by the adage, “We don’t want to be right, we want to get it right.” We don’t pretend to have all the answers, but what we don’t know, we learn through data-driven iteration. We continually monitor all outgoing nurture communications, making tweaks, writing new copy and creating new assets to find the perfect combination for success. This is NOT a “set it and forget it” program. It’s an actively managed campaign built and tweaked to get results.
Everything you need to know before sending your first cold email. Success begins before the first email is ever sent.