Bulletproof Process. Reliable Results

Identify your ideal client

We start with a deep dive into your business, industry, current clients, and service offering to create your 'Ideal Client Profile' (ICP). Using your ICP we create a list of your total addressable market that is most likely to buy from you so we can get laser-focused on exactly who we need to target. No more wasted time reaching out to prospects that were never going to become customers in the first place. 

Intake
Business Assessment
Ideal Client Profile

Create outbound email sequences

We actively manage the outreach to make sure we’re maximizing our chances of success. Each message is A/B split tested so we’re always learning and refining our message to increase engagement rates. This is NOT a set it and forget it campaign. We also meet with your team every two weeks to share results, discuss lead quality, uncover insights, and identify relevant company and industry information to drive more leads.  

Multi-touch email
A/B Split test

Launch and nurture

Once we launch the campaign our team will handle all prospect replies. We’ll educate prospects on your offering, qualify them, and make sure that they’re a decision-maker. When they’re ready to talk, we’ll hand them off to your sales team. If they don’t show up, we also provide a “missed meeting” follow up to reengage them and get them back to the table. We can also add past prospects to our lists to get them back in the funnel!

Prospect education
Missed meeting followup

Analyze, optimize, repeat

We keep careful track of open, click, and engagement rates so we can continually tweak our approach and messaging. This is NOT a set it and forget it campaign. We actively manage the outreach to make sure we’re maximizing our chances of success. We also meet with your team every two weeks to share results, discuss lead quality, uncover insights, and identify relevant company and industry information to drive more leads.  

Bi-weekly strategy sessions
Campaign optimization
“Upside has delivered us new accounts year over year that we couldn't have landed on our own. They're not just our partner but our sales team.”
Quote_Chris Bishow_Extreme Precision
Chris Bishow

Director of Operations

Case Study

How Scan123 built a scalable lead engine and increased conversion rate by 1,250%

Have questions, or want to discuss an engagement?