About Us

Upside is a lead generation agency based in Southern California built by sales experts focused on the art and science of measurable outreach at scale.


Our team is a blend of sales and lead gen experts with eclectic skill sets that are absolutely obsessed with growing your business.

You won’t find any cookie-cutter lead gen strategies here. We rely on our proven process as a framework, but all content, targeting lists, and strategies are 100% custom to your business. If you’ve having trouble meeting your revenue targets with your current resources, plug us in and watch the sales leads start to roll in.

“Upside has delivered us new accounts year over year that we couldn't have landed on our own. They're not just our partner but our sales team.”
Quote_Chris Bishow_Extreme Precision
Chris Bishow

Director of Operations

About Our Founder

Nate Rupple is a senior business development and sales executive with 15+ years of experience and proven success in creating strategic solutions to grow B2B companies revenue, increase sales pipelines, automate sales team efforts, and achieve measurable sales outreach at scale.


Have questions, or want to discuss an engagement?